Canonical tag creates new legal cloaking possibilities

December 25th, 2008

Google, Yahoo and Live search have introduced a great new way to serve linkers different content than other visitors or search engines. Thanks to the rel=canonical tag the search engines are now supporting they will need to implement many new spam detection methods as well.
If you do not yet know about the tag please read Rand Fishkin’s rel=canonical post or the information from Google on the new canonical tag.

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Is blackhat SEO technical or social?

December 25th, 2008

Search Engine Strategies Chicago ended with a discussion on blackhat vs whitehat SEO. For the ones among you that aren’t familiar with these terms: They refer to evil and good wizards. In search this could mean that a blackhat SEO crosses certain lines that a whitehat won’t.

But what are the lines to cross? Is it taking the risk of being banned from Google? Or is it taking the risk of losing positive brand perception? Unlike the discussion at SES I’m not going to try and find the best definition of blackhat SEO, but I’ll try to open your eyes to new possibilities and their risks.

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Are you a real geek? This song is for the ultimate SEO freaks

October 30th, 2008

Are you attending any search conference this month? Be sure to bring this song to all the parties! A group of female SEO groupies sings about their geeky fetish.

We Like SEO
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At last Google shows search volumes!!

July 8th, 2008

I haven’t read many blogs lately so much to my surprise I opened up my Adwords account and saw the message:

You can now view keyword volume estimates in the Adwords keyword tool!

So far Google has never been “close to” open about search volumes. Google trends only shows charts without numbers and it has a threshold of about 1000 searches per day. Previously the Adwords keyword tool showed only monthly graphs without any reference field to numbers. But at last they changed their ways and show “rough estimates” with real numbers.

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Making money with search: How conversion really works!

June 29th, 2008

I haven’t blogged for quite some time, but I was surprised the following information was still an eye-opener for so many people. So here an eye-opener on how conversion and search engine marketing really work. How do you use SEA and SEO to its full potential and how do you make money with SEM?!

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April fools linkbuilding?

March 17th, 2008

April fools day is coming and I know about a lot of great hoaxes coming up. Are you preparing some great stuff to get publicity and mainly “links”?

The first of April poses a great opportunity to create a safe viral. Fairly safe because you can always revert to stating it was a joke. But what makes a great April fools joke? What ingredients are required for success? Here are some tips to give you a bigger chance of success…
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Importance of avoiding duplicate content

February 4th, 2008

Getting indexed and ranking with slightly less unique content!

Many webmasters have contacted me recently with the same problem. It’s an old problem that is still very important in all search engines. Their websites weren’t indexed entirely or perticular pages couldn’t even rank for the most unique text phrases although these pages were indexed. In this post I will give some pointers on effortlessly making pages more unique.

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Personalized search is gaining effect

August 27th, 2007

Untill now personalized search results where hard to unravel. The effect was minimal (in most cases) and we had only one identity to test with. But personalized search is gaining effect and for Google the results look promising enough to continue with further personalization. So what does this mean for search engine optimization? This article will shed a light on what is known about the personalized search algorithm and how it effects peoples behavior.

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Hiring link builders

July 27th, 2007

As most of you probably know, link building is a time consuming activity and manually requesting links can be the most boring SEO activity. Although this requesting needs to be done to get a good link basis, most of the time it is just too expensive to do it yourself. So when do you hire someone and who do you hire for which job? In this article I will give my opinion and hopefully you will all comment to give me your thoughts.

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Server-side or client-side web analytics (part 2)

July 25th, 2007

What most people don’t know is that client-side scripting doesn’t normally allow for any recording of data. Javascript can’t write data to a file and that is why it needs a way to transfer the data to a server-side script that records it to a database or log file. So web analytics is in absolute sense always server-side.

In this part of the article I will explain how you get server-side information into client-side statistics and vice versa.

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