What can you do when search results on your name are full of negative comments? Potential customers are increasingly checking for online references before they trust a website, company or person. Your own website is the most important factor, but directly after that people use search engines to see what other sites say about you. In this article I will give tips how you can cleanse your online reputation.
How up-to-date does your SEO knowledge need to be?
I frequently talk to people that aren’t convinced that they need to keep their SEO knowledge up-to-date. “Old whitehat knowledge works just fine!” is what they say. And in some cases I think they have a point. Most SEOs don’t need to read all the SEO news everyday. But what changes do you need to check on a regular basis?
A valuable link has Relevant Authority Transfer or RAT. This means it should convey authority on a particular subject to the website it is linking to. When searching for the right links, you can assess the value of a link by using the following checklist.
