As most of you probably know, link building is a time consuming activity and manually requesting links can be the most boring SEO activity. Although this requesting needs to be done to get a good link basis, most of the time it is just too expensive to do it yourself. So when do you hire someone and who do you hire for which job? In this article I will give my opinion and hopefully you will all comment to give me your thoughts.
What most people don’t know is that client-side scripting doesn’t normally allow for any recording of data. Javascript can’t write data to a file and that is why it needs a way to transfer the data to a server-side script that records it to a database or log file. So web analytics is in absolute sense always server-side.
In this part of the article I will explain how you get server-side information into client-side statistics and vice versa.
When implementing web analytics programs I sometimes get the question why I use a combination of PHP/ASP and Javascript. What they probably don’t know is that server-side and client-side scripting can detect different specifics of a visit. Both types have advantages and disadvantages, but you need certain tricks to combine both. This article explains the differences and how to overcome their disadvantages. It is mainly written for people that know something about scripting, but need a quick reminder to fix certain problems.
Search engine marketing should be aimed at return-on-investment (ROI) and goals should be achieved with as little effort as possible. Because more and more industries are seeing the potential of search engines, it will become harder to rank for everything you want. This means getting relevant traffic will require a bigger investment and that in turn can ruin your ROI.
Choosing a less competitive market and search terms with high traffic volumes can get you much cheaper traffic. But does that convert into sales? Here are a few examples how to get cheaper traffic for a better ROI.
