Google, Yahoo and Live search have introduced a great new way to serve linkers different content than other visitors or search engines. Thanks to the rel=canonical tag the search engines are now supporting they will need to implement many new spam detection methods as well.
If you do not yet know about the tag please read Rand Fishkin’s rel=canonical post or the information from Google on the new canonical tag.
Archive for December, 2008
Canonical tag creates new legal cloaking possibilities
Thursday, December 25th, 2008Is blackhat SEO technical or social?
Thursday, December 25th, 2008Search Engine Strategies Chicago ended with a discussion on blackhat vs whitehat SEO. For the ones among you that aren’t familiar with these terms: They refer to evil and good wizards. In search this could mean that a blackhat SEO crosses certain lines that a whitehat won’t.
But what are the lines to cross? Is it taking the risk of being banned from Google? Or is it taking the risk of losing positive brand perception? Unlike the discussion at SES I’m not going to try and find the best definition of blackhat SEO, but I’ll try to open your eyes to new possibilities and their risks.