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At last Google shows search volumes!!

I haven’t read many blogs lately so much to my surprise I opened up my Adwords account and saw the message:

You can now view keyword volume estimates in the Adwords keyword tool!

So far Google has never been “close to” open about search volumes. Google trends only shows charts without numbers and it has a threshold of about 1000 searches per day. Previously the Adwords keyword tool showed only monthly graphs without any reference field to numbers. But at last they changed their ways and show “rough estimates” with real numbers.

In European countries where Google has a marketshare of more than 90% this is close to a revolution. Yahoo data, Trellian, HitWise, Wordtracker and Alexa are all useless because of the limited coverage in those countries. Hopefully Google will improve even more by showing “real numbers” in stead of the current “rough estimates”. But even the current improvement is a welcome change.

Search volume numbers

This entry was posted on Tuesday, July 8th, 2008 at 9:13 am and is filed under Algorithms, Breaking news, Web analytics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

10 Responses to “At last Google shows search volumes!!”

  1. Dylan says:
    July 8, 2008 at 11:30 am

    Interesting! Trying myself with a dutch Adwords account, I still found the ‘old’ way of showing searchvolume (no numbers).

    Is this going to be integrated slowly by Google? I also can’t find any similar news in my UK and USA based SEO blogs in my RSS reader.

    Conclusion: I personally can’t confirm this great news! I hope more people can check for this functionality in Adwords.

  2. Peter van der Graaf says:
    July 8, 2008 at 12:51 pm

    https://adwords.google.com/support/bin/answer.py?answer=96571&hl=en

  3. Peter van der Graaf says:
    July 8, 2008 at 5:11 pm

    My happiness was premature! They appear to have removed my access to this new functionality! Not before I’ve done hundreds of checks. Hopefully it returns soon to all of us.

  4. Peter van der Graaf says:
    July 8, 2008 at 5:23 pm

    I’ve re-logged on with new browser sessions a few times and it is back. Many friends tried it as well and the’ve gotten the new functionality as well this way.
    Probably something only some Google servers give at this time.

  5. Ruud Kok says:
    July 9, 2008 at 8:42 am

    Here I am getting the actual figures of the estimates as well. Nice!

  6. Nu Live: Zoekvolumes in de Google AdWords: Keyword Tool! | Search Marketing Blog says:
    July 9, 2008 at 10:41 am

    [...] Categories:  Google, Google Adwords, SEO, Search Marketing, Zoektermen Gisteren lazen we op meerdere weblogs en forums al dat er nu zoekvolumes zichtbaar waren voor de Google AdWords: Keyword Tool. Gisterenochtend zag ik het zelf ook al direct toen ik verder ging aan het zoekwoord onderzoek voor één van onze klanten van de vorige dag, maar helaas was het na 1 refresh weer verdwenen. [...]

  7. Theo says:
    October 9, 2008 at 11:47 am

    De gegevens lijken nog redelijk betrouwbaar te zijn ook! Met een marge van 10 à 20% is de data nog niet super precies, maar alles beter dan die balkjes van vroeger!

  8. Edwin says:
    October 21, 2008 at 5:12 pm

    Ik zou zelf de marges verlagen naar max. 10% afwijking. De cijfers zijn zeer betrouwbaar..

  9. Kiki says:
    April 23, 2009 at 9:09 pm

    De marges zijn in mijn ogen veel groter dan dat, ik heb afwijkingen van ettelijke duizenden meegemaakt. Ik vind de inschattingen persoonlijk echt waardeloos!

  10. Peter van der Graaf says:
    April 24, 2009 at 8:31 am

    Ik ben het eens dat de betrouwbaarheid van de aantallen steeds verder achteruitgaat. Echt weer iets voor Google om je blij te maken met een dode mus.

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