Comments on: Blackhat: Using different identities

by: Peter van der Graaf

Fri, 08 Jun 2007 08:25:29 +0000

Online reputation management
Using multiple identities is also something very important when creating or destroying online reputation. With the increasing effect of user reactions on sales, there is a huge market for SERM (search engine reputation management) and ORM (online reputation management) services.

Having multiple identities gives more possibilities to influence communities and controlling overall consensus. Recent research says people are much more likely to trust other consumers then experts or any form of advertising. This means a vendor "needs" to have actively promoting consumers. The new very important form of marketing will be promoting consumers to spread the word online. And therefore another very important form will be faking consumer reactions.

I'm curious who will fill this marketing gap. I will probably be adding it to my services as well.

by: SEOsnafu

Sat, 19 May 2007 04:21:07 +0000

Anytime!

by: Peter van der Graaf

Mon, 14 May 2007 07:21:05 +0000

I have added a small text on foorprints, but maybe I’ll target a future post to the subject. Thanks snafu for reminding me.

by: SEOsnafu

Mon, 07 May 2007 12:48:55 +0000

Footprints left behind in things you do could be a clue, like the way you code, write, or even graphic design.

by: Damien van Holten

Mon, 07 May 2007 12:29:18 +0000

Interesting article, also kind of scary if your working with teams on certain projects. Any individual from your team could cause a problem in the future.

by: Peter van der Graaf

Tue, 01 May 2007 16:16:54 +0000

Whitehat is fun when you have money and time. Some projects are just in it for fast cash. I do both black and white and I respect both equally.

In my post I revealed little about my blackhat projects or the identities I use. It is easy to comment on the post by saying how you conseal your identity. That doesn’t make you any more vulnerable than you were.

by: Thomas

Tue, 01 May 2007 15:56:38 +0000

Why is it that intersting who it is donethe blackhat way?

If any one really is going to comment on this it is surely a fairytale or outdated, don’t you think?

Do it right from the beginning and enjoy the benefits in time - white certainly will have a longer lifespan.

by: Peter van der Graaf

Tue, 01 May 2007 12:51:04 +0000

Do any real blackhats want to comment how they see “using different identities”?

by: Peter van der Graaf

Mon, 30 Apr 2007 16:34:24 +0000

You probably mean MyBlogLog. And yes, MyBlogLog is Yahoo spyware and they could probably use it to identify spammers. As I said “search engines also own services like Flickr, Blogger and Youtube, these users can be tracked as well” So don’t use any of these tools when logged in as your alter-ego.

by: Gerben

Mon, 30 Apr 2007 12:31:12 +0000

Hi peter,

What do you think about the use of Avatar’s for example? We did discuss at a while ago…..

Do you think they can use these Avatar’s to get information about you’re internet where abouts and connect webpages to each other?