Why an SEO song?
While hearing the 70s discohit D-I-S-C-O I misheard it as “We Like SEO” and immediately launched an initiative to record it as such. Yes it sounds and looks amateuristic, but it is all about the fun of making it. We wanted to share the fun environment we have amongst colleagues, because these people are all real search nerds. Hopefully it is the start of many SEM disco hits from all around the world.

What do we hope to achieve?
Nothing!…  …and much.
This song could have many effects. Here are just a few of them:

• Being played at webmasterradio.fm, Pubcon, SES, SMX and many more topic related events.
• Reaching new colleagues that are as crazy about SEO as we are.
• Igniting a whole range of SEO disco hits. Just think of Try-S-E-A on the Y-M-C-A tune or Google Wonderland on Boogie Wonderland. Comment to share all your great ideas!
• Ranking #1 for “seo” because all SEO’s linked to the song .
• Showing the power of topic specific viral messages. Many of my customers don’t want to expose the very effective messages we created as being an intentional viral, so ClearSense needed an example of its own.
• Getting a formerly SEA-only company to sing We Like SEO was my personal gratification .

What did it cost?
Not much! Although the not much part shows a bit, it doesn’t make the song less effective. It cost us some free time to get the recording to an acceptable level (because these amateur singers needed alot of morphing and tweaking); Some time with a part of the company to record the video and just $ 1000 to hire a student filmmaker to record it (Youtube reduced the image quality, but the recording is fine). I think she performed perfectly, so I’m defenately going to use her more often.

Who is this ClearSense?
I work externally for many SEM companies and ClearSense is the one that I used to work for 36 hours a week, so there is an extra bond with those colleagues. The fun of making the videoclip was enormous, and they really are a crazy bunch.

What do I want from the readers?
Have fun watching the clip and hopefully you are as exited about SEO as we are. I’m going to wear a We Like SEO T-shirt to the next conference I attend.

We Like SEO T-Shirt

You can now view keyword volume estimates in the Adwords keyword tool!

So far Google has never been “close to” open about search volumes. Google trends only shows charts without numbers and it has a threshold of about 1000 searches per day. Previously the Adwords keyword tool showed only monthly graphs without any reference field to numbers. But at last they changed their ways and show “rough estimates” with real numbers.

In European countries where Google has a marketshare of more than 90% this is close to a revolution. Yahoo data, Trellian, HitWise, Wordtracker and Alexa are all useless because of the limited coverage in those countries. Hopefully Google will improve even more by showing “real numbers” in stead of the current “rough estimates”. But even the current improvement is a welcome change.

Quickly add all your (legal) sites that you want to be associated to you and to each other:
https://www.google.com/webmasters/tools/

update:
Yesterday Google accidentally made it possible to check backlinks to pages outside the verified domain, just by entering the url in the address bar. After this beginner mistake Google took down the backlinks checker and fixed it. I just got time to check about twenty websites and download the CSV, but the data was definitely better than that of the Yahoo! backlink checker. Thanks Google!