Archive for the 'Glossary' Category

RAT link value checklist

Thursday, March 8th, 2007

A valuable link has Relevant Authority Transfer or RAT. This means it should convey authority on a particular subject to the website it is linking to. When searching for the right links, you can assess the value of a link by using the following checklist.

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Long Tail misconceived

Sunday, February 4th, 2007

Finding the right search terms to target with your website isn’t just about finding the most popular queries. “The Long Tail” in search is all about finding large amounts of search terms with little or no competition. The importance of the long tail is known to many search engine marketeers, but what do they really know? In this article I will unvail some misconceptions that exist on the long tail.

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Linklove

Thursday, September 7th, 2006

Linklove is the best word to descibe how anyone should link to other websites. You can give and recieve this type of love and you should appreciate it as such. Be careful who you give linklove to, because you could have you heart broken. To recieve love, you have to give it.

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