Why an SEO song?
While hearing the 70s discohit D-I-S-C-O I misheard it as “We Like SEO” and immediately launched an initiative to record it as such. Yes it sounds and looks amateuristic, but it is all about the fun of making it. We wanted to share the fun environment we have amongst colleagues, because these people are all real search nerds. Hopefully it is the start of many SEM disco hits from all around the world.

What do we hope to achieve?
Nothing!…  …and much.
This song could have many effects. Here are just a few of them:

• Being played at webmasterradio.fm, Pubcon, SES, SMX and many more topic related events.
• Reaching new colleagues that are as crazy about SEO as we are.
• Igniting a whole range of SEO disco hits. Just think of Try-S-E-A on the Y-M-C-A tune or Google Wonderland on Boogie Wonderland. Comment to share all your great ideas!
• Ranking #1 for “seo” because all SEO’s linked to the song .
• Showing the power of topic specific viral messages. Many of my customers don’t want to expose the very effective messages we created as being an intentional viral, so ClearSense needed an example of its own.
• Getting a formerly SEA-only company to sing We Like SEO was my personal gratification .

What did it cost?
Not much! Although the not much part shows a bit, it doesn’t make the song less effective. It cost us some free time to get the recording to an acceptable level (because these amateur singers needed alot of morphing and tweaking); Some time with a part of the company to record the video and just $ 1000 to hire a student filmmaker to record it (Youtube reduced the image quality, but the recording is fine). I think she performed perfectly, so I’m defenately going to use her more often.

Who is this ClearSense?
I work externally for many SEM companies and ClearSense is the one that I used to work for 36 hours a week, so there is an extra bond with those colleagues. The fun of making the videoclip was enormous, and they really are a crazy bunch.

What do I want from the readers?
Have fun watching the clip and hopefully you are as exited about SEO as we are. I’m going to wear a We Like SEO T-shirt to the next conference I attend.

We Like SEO T-Shirt

The first of April poses a great opportunity to create a safe viral. Fairly safe because you can always revert to stating it was a joke. But what makes a great April fools joke? What ingredients are required for success? Here are some tips to give you a bigger chance of success…

Viral marketing is one of the most uncertain types of marketing. As stated in “How dangerous is viral marketing?”; Viral marketing can also backfire. Normally you should be careful in linking a viral to your company name, but with April fools jokes you can openly show the creativity of you marketing team.

• Use current events
  Acting on current events that already get much media attention, gives even small news items the possibility to end up in newspaper specials. If your news is funny or shocking the chances of talkshows and popular news picking it up are also quite large. The end result should always be that online media all link to your fabricated proof or joke.
• Use popular people
  Creating a hoax about famous people gets media attention much quicker and this kind of publicity is often conconed as an April fools joke. This is the only time you can do it safely).
  For instance:“Did you know Danny Sullivan is gay?” His singing should have given him away, but now there is proof! He said so in the Daily search cast. What will his wife think?
• Create a believable story
  A story can create a feeling like “this can’t be true”. These stories could work as an April fools scam, but they need to work until the first of April. You need quite a lot of (fake) proof to keep up a story for a couple of days, so spread the proof over a couple of days. Try to have the big bang on the first op April.
• Use respected media
  When respected media pick up on your story, chances for success are much higher. Prepare content for all media types, so television, radio, youtube, flickr and blogs all have access to an easy article. Use respected newswires like PR-Newswire, because those are seen as trustworthy. For examples see: Examples of viral marketing
• Learn from what worked
  On websites like the hoax museum you can find many examples. Learn from these and create your own scam. April fools gives you the opportunity to lie without any negative consequences. Make use of it while you can!

I hope this helps you create some great jokes. Please comment to let me know what you’ve come up with.

Link acquisition methods
In linkbuilding we distinguish between three basic ways how new links are acquired.

• Script driven links
  These links are generated by scripts. Sites like Google scour the web and generate links. But also RSS feeds that are syndicated and other scripts generate links.
• Requested links
  These links are requested or submitted by the website owner or someone directly associated to him. It requires a manual or automated action to get the links.
• Human driven links
  These links are placed by people without the request of the webmaster. Just because they like the site or because it is very relevant for the content on their website.

Manually requested links
There are many link opportunities that require some kind of action on your part to get the link. For instance to get listed in directories, you can make use of automated directory submission services, but quality directories are still human edited. Your success rates will dramatically drop when you request all links with the same message.

A link request should be a personal message to the human editor and that is hard to automate. Not only directory submissions, but every link that requires a request needs to be as personal as possible. Even paid links need to be requested and a personal bond can make it cheaper.

Request administration
First create a list of every place where you would like to get a link. Once a list of possible link partners has been made, check which links are requestable. Human driven links can be gotten with just marketing and promotion, but once you have relevant content, you can also request the link. Script driven links are maintained automatically, but sometimes submitting for instance your RSS feed is required to get listed. It can at least speed up the process. You can use link administration software to help you categorize the links.

When do you automate, outsource or do your own link requests?
For every requestable link, find out what content is the most suitable for that site. Plan the creation of new content/linkbait for some of those links. See if that linkable content can be created through automation, requires normal written text or requires your expertise.

Then categorize the request process itself between automated, manual outsource and manual do-it-yourself. Don’t look just at the technical possibilities, but also look at the value of that link for your ranking, should it be placed. Use the RAT checklist to help determine its value. Also look at the quality of outsourced link builders. I use both cheap labour for easy links, experts for more difficult links and myself for the hardest links.

Making it easy for cheap labour
Marketing expertise is a trade you won’t find in cheap labour and a link request consists mainly of marketing. You have to model the link request process so that the email contact is just a tiny part of it all and the email contact can be outsourced to cheap labour. This can be done by:

• creating specific linkable content for every group of linkers,
• creating exchange methods (return links, promotion, money, etc.) as reward when your content isn’t enough,
• creating a couple of standard first messages that can be easily personalized to become unique,
• instructing ways to research the linker and his interests and standard ways to personalize the request message to that linker,
• instructing how to combine the right content for the right linker with the right anchor text and description and still making it unique,
• instructing link worth and when to use exchange methods and
• instructing how to react to certain replies.

As you can see you still have to do quite some work, but your effort doesn’t need to grow with an increasing amount of requests. If the request process involves thousands of personalized emails, you can better use cheap labour than doing it yourself. And you can always outsource this link building supervision to an expert and let him prepare everything for the cheap labour.

Hiring cheap labour
Sending emails and following your instructions requires: language skills, internet access and supervision. The language skills required determine how cheap the work can be.

People from India can be used for English. They’re relatively cheap, have internet access and also have highly educated people available to do the toughest work and give local supervision. For Dutch you can use people from Surinam; The French have northern Africa; For Spanish you can use South America; And the Chinese have their own cheap labour.

But most of the time I need quality work and I use local people. Local people can connect better to the linker and success rates are much higher. I hire students and housewives because the work can be done from home and whenever they want. When you pay them for every successfull request, they’ll be extra motivated. The Dutch language skills are better than people from Surinam and they are more creative in persuading the linker. Most of the time they also have more feeling with the product or service they are link building for.

Conclusion

• Hire linkbuilders as cheap as possible, but differentiate by skills required for a certain success rate.
• Hire separately for link bait creation and link acquisition.
• Hire locally for harder links and find people that could understand the field they are linkbuilding for.
• Hire experts to prepare, instruct and supervise the whole project. This is a real sub-expertise of search engine marketing and most SEO’s should stick with code and content. I do most of it myself, but that is because I’m a real cheapskate

The best way to get any link, is to create content specifically as linkbait for that link or website. Normally a competitor will not intentionally link to you directly, but here’s where an intermediate site comes in. Use an existing intermediate or create your own one for full controll how the linkjuice is transfered.

Authoritive links
First let me tell you that apart from ranking factors like anchor text, relevance, PR and page location; The authority factor is domain wide. This means any link from for instance CNN.com gives much weight for ranking on many search queries (general authorities. A link from for instance ICANN.org gives some general weight, but extra weight for hosting companies selling domains.

Authority is something you build over time and getting authoritive links speeds it up. Any authority you build can be transfered to other domains without losing any of it yourself. Except when you mainly link to websites with a negative authority (spammers and indecent content) or act spammy yourself. Then you can lose the authority you have.

Finding authorities
You probably know what website is the most authoritive in your field. You probably also know a few more general authoritive sites. If you don’t, here’s where a high PageRank comes in. A site with a with a PR 7+ homepage is bound to have much authority as well. This is not a rule, but I’ve seen little exceptions. Also the first indexed dates in archive.org say something about authority as well. For more indicators see the Relevant Authority Transfer checklist.

Existing intermediates
Once you know on which domain you want the link, you can easily find out where it already links to. Thanks to Live.com’s “linkfromdomain:” you can just enter it as a query. http://search.live.com/results.aspx?q=linkfromdomain%3Acnn.com gives you 300.000 possible intermediates so you’re bound to find one willing to link. Just create your linkbait for them in stead of begging directly to CNN. But if you still want a direct CNN link you can always see how all the linkfromdomain: sites got theirs.

Creating intermediates
A huge advantage of having your own intermediate website is “controll”. You can get the right anchor text and the exact right way to transfer the linklove to the right page within your website. The best way to redirect linklove is cloaking, but I don’t recommend any whitehat websites to use it. If you want an example: Cloaking for linkbuilding.

Linkbaiting intermediates
Creating linkbait is much easier with intermediates. You can even create different intermediates for all your linkbait. Here are some examples:

• Create a testimonial or comparison website and give the best review to the website that needs to do the linking.
• Create a seeming authority on a subniche of the industry. And some research or report claiming the unique-selling-point of the baited site is very important for that product or service.
• Create a tool that is ideal to calculate or research something specifically for your industry. A collection of seemingly unimportant tools creates great linkbait.
• Combine al RSS feeds in your industry into one website or feed. Collecting is always a good way to become an authority.

As you can see there are many ways to create linkbait. Just make the bait specifically for the site that needs to do the linking. Know as much as possible about the person responsible for placing the link. You can even meet them in person and become their friends (just for the links?).

You can get the authority of any site shine down on you. Just use intermediate websites to get it from the hardest places.

Search engines like Google collect so much data, that there is bound to be something to link multiple websites together. The only question is; with how much certainty can Google then say: “This is the work of the same spammy optimizer”. My tip if you plan to break the quality guidelines: Alter your SEO tactic and everything that could be fingerprinted to you with every website you optimize/build. Here are the most common mistakes of leaving fingerprints for Google to find.

The obvious: leaving your identity (identity prints)
With the use of centralized logins for all Google services and logging of everything you do, Google knows much more about you than you might think. When you use the Google toolbar or login to multiple accounts from the same computer you are bound to slipup and connect your spam activities together unintentionally. When you stay under the radar with all of them, this is not a problem. But when one is caught, the other ones will be looked at more closely. To hide your identity, you need to use multiple identities.

Your scripting style (coding prints)
The most common fingerprint you can leave is in your HTML, Javascript or Stylesheet scripting style. If all your websites have a specific buildup that is somewhat unique for just you, that is a certain print to link them together. Using the same javascripts or HTML pieces in all of them might not showup in normal Google results, but Google’s spamcop tools will certainly find them. Even if you have found a scripting style that works best for you (or the search results), alter it as much as possible. Coding prints can be both in your spam tactic as your normal coding.

Linkerprints
I hope my new definition will become standard for these types of fingerprints. Linkerprints are the common signs in your link structure that tie your websites together. A linkerprint can be used as print when the link sources or targets are common within your websites and more unique compared to other websites.

For example:
Somebody selling linkbuilding services that uses the same link sources all the time is bound to raise some red flags. When this red flag is confirmed, all websites with the same inbound link structure will probably loose much of the value of those links.

Another example:
When you directly or indirectly link your websites together, these fingerprints combined with questionable identity prints are enough to indicate a common ownership and one ban can spread to all your properties. So prevent linking to another property from the first and prevent using directories you moderate to boost all your property. Never link to all your property in one breath!

From prints to penalties
Identity prints, coding prints and linkerprints are used to categorize online fingerprints a search engine can use to find common denominators throughout the websites you optimize/build/own/etcetera. Because search engines need a degree of certainty before they give heavy penalties, they need to have unique fingerprints from more than one category. If they search hard and long enough, they will probably find them. But when finding the prints takes too much time and resources, they will probably give up and leave you penaltyless.

Linking sites together doesn’t always lead to propertywide penalties, but if one is penalized they will take a better look at your other properties to find other spam.

To sum it all up:

1. Leave as little prints as possible (in every category) and make it harder to find them.
2. Make your prints too common to point just to you.
3. Stay under the radar!
4. Alter spam tactics continuously and don’t use common denominators within them.

And of course my main tip is: Don’t spam, just make the best website ever build!

Matt Cutts (Google’s main spamcop) is back from SES New York and has spoken to too many SEOs. Even with a normal non-spamming website you will need to hire an SEO to check if you’re not possibly breaking any of the “webmaster guidelines”, otherwise Google might ban you from their index.

1. Below in this article: Hidden links Matt says: “As long as we’re talking about links, this seems like a pretty good opportunity to talk about a simple litmus test for paid links and how to tell if a paid link violates search engines’ quality guidelines.”
2. It seems like Matt believes in devaluating the link in stead of the linker in this post.
3. But he also wants us to know how to report paid links on your competitor’s website.

Do you have ads on your website?
Almost 50% of all websites run ads on them and far less than 2% of all webmasters have ever read the Google quality guidelines that so far mention nothing about paid links being bad. But what is the difference between an ad and a paid link? Are all ads bad because you do not nofollow them?

I hope Matt’s article was misinterpreted by many people, because it seems many people disagree in the comments. His wording wasn’t chosen too well and he makes it look like Google will want you to give more information on your intentions. And therefore make part of your code for search engines and not for users. If you don’t, you can face a penalty! Again, I hope they’ve misinterpreted his words, but that is what he’s saying.

Has Google lost the war on spam?
When there is an ever increasing amount of people gaming your algorithm, you are bound to lose from some of them. Google can detect many paid links just by their characteristics. Link buying and exchange programs can be discounted in their calculation and notorious link spammers can be removed from the index. But Google can’t detect algorithmicly when you “in your own way” link to a certain website and get payed for it. And because those payed links have no common characteristic the algorithm can detect them by, there is no way to discount them. This is why Google wants you to tell them if you are getting payed for a link. And if they find a common characteristic in the future and you haven’t told them you got paid (nofollowed the link), they are bound to reduce the trustfactor of your website in their calculations. So they haven’t lost yet, but using threats to get what they want isn’t a sign of strength.

Websites for users or search engines?
Search engines are increasingly telling us: “We have tried, but without your help we cannot order the world’s information the correct way.” “We need the metatags, rel=nofollow, legal cloaking and other information not intended for your normal readers, so please use them but not for evil purposes.”
With Matt’s article Google has taken the next step and he shows this is probably just the beginning. From now on every webmaster needs to know what a search engine can or cannot read and help the engines rank their website for the right content. Is this something good? For SEOs it is

So when is a paid link bad?
If you read Matt’s article and his comments carefully, you will find out that non-obvious ads and paid links, that the algorithm hasn’t detected automatically, are the ones you should mark. Nofollowing every other link that doesn’t help your ranking can even be good for your ranking, but that might raise some red flags.

In a total strategy I will also continue to buy links as long as there is no characteristic that signals “I’m payed”. When there is such a signal, Google should devalue the link and not penalize the linker. Buying relevant links is good for both your visitors and search engines. How else would they know my site is the most important resource on …

R = Relevance
Search engines like Google are all about relevance to a subject or keyword. Not only within the code of your webpage, but also in every aspect that is related to that page, including links to it. A link has relevance to a keyword by different factors on the page doing the linking. When looking for the right links, look for the following factors.

1. Link text
   The actual highlighted text included in the link says the most about the page it is linking to, therefore relevant link text is very important. When an image is used in the link, the alt tag of the image is seen as link text. Incorporating your actual search term is best, just make it look natural.
2. Surrounding text
   Text closest to a link tells much about the topic of the link. Search engines look at surrounding text and text in the same block-type element for relevance. Incorporating words that are often used along side your search term is best.
3. Surrounding links
   Links near each other or in the same menu should have the same topic. If a link is listed between totally irrelevant links it will loose some of its own relevance.
4. Page text and links
   The entire link page (the page doing the linking) should be as relevant as possible. Therefore you should select the page you want to be linked from carefully. Also check if the link page has many irrelevant links on it. Do an internal site search for your search term to find out which page is already the most relevant (a Google query like: “search term site:thisdomain.com”).
5. Links to the link page
   Just as links to you should be relevant, this is equally important for links to pages linking to you. Are internal and external links to it all on the same topic?
6. Domain relevance
   The entire domain of the page that is linking to you should be as relevant as possible, both in links to it as in the text on it. The domain should be an authority on your subject (more on authority later).
7. Most relevant landing page
   The page on your own website that is being linked to should be your best page on the subject. If you can use the relevant links for multiple search terms and pages on your site, link to them as directly as possible from your landing page.

A = Authority
The authority factor in search engine algorithms is used to see if a source can be trusted. Although this can’t be detected with any certainty, the sense of authority is enough for most search engines. There are many aspects that indicate trust and authority, but in links it means the following.

1. Relevant authority
   There is topic based authority and more general authority. The authorities you want your link from should be as relevant as possible. The best indicator of relevant authority is that the site scores itself on your search term.
2. Authority means time
   Search engines assess most authority aspects based on time. If an old site has held a specific topic for quite some time, has older links to it and is still acquiring new links; it has more authority than a new site with only new links to it. First index dates in archive.org give some indication of age.
3. Site and page authority
   Site authority is more important than page authority. An old site with a new page can still convey its overall authority. But older pages that recieve many internal links are the best pages to have your link from.
4. Other outbound links
   Other outbound links from the same site or page can reduce the authority of the website. For example: if it obviously sells links, has links to places like gambling or links out to linkfarms it loses some of its authority. The scrutiny of the webmaster makes sure authority is kept.
5. Age of your link
   Older links give more authority. When the link to you ripens, it will be worth more. But when you want to rank for something newsworthy, newer links from within newer content are worth at least as much.

T = Transfer
All I mentioned before is useless when the link doesn’t convey linkpoints. The link needs te be seen as a link by search engines, be directed at the right URL and share linkpoints with little other links. There are many points to check, but I will list the most important ones below.

1. Is the page indexed?
   The website you get your link from might be a real authority on a subject, but when the page your link is on isn’t in the Google index they can’t see the link.
2. Normal <a href links
   Only normal <a href=”http://linkurl”>linktext</a> links can be followed by search engines. Javascript links do not convey linklove.
3. Dofollow
   More and more websites started using rel=”nofollow” in their links. Or they place nofollow in their robots metatag. This means they don’t want to convey any linklove to the page they are linking to. Tools like The SEO toolbar for firefox show all nofollow links as red square, so you don’t have to look at the code to notice them.
4. Link URL
   Is the link directly to the URL you would like to rank with?
   Some sites link to an outbound link checker within their website. This URL then redirects to your page. Depending on the type of redirect, you get no linklove at all.
   If the link is to another page within your website, how are the linkpoints tranfered to the page that should rank? Direct is always better! And mind that most search engines see http://www.yourdomain.com, http://www.yourdomain.com/index.php and http://www.yourdomain.com/index.php?referer=othersite all as different URLs even if the content is exactly the same. Direct all links (internally and externally) to exactly the same URL.
5. Other links
   Linklove is devided by the total of links on the page. If there are 500 other links you get far less love than when you have the only link.
6. Link placement
   The best links are from within the text that changes on each page (the normal content). High up in the code is better than way down. And footer links recieve less love than links in the main menu. This is more a case of conveying authority, but the effect is the same.

RAT-checklist
The RAT-checklist tells you how much effort you should make to get a certain link. If the link passes all checkpoints it is bound to be worth something. Relevant authority transferers have much more effect on your ranking than non-relevant, non-authoritive transferers. And with non-transferers the link is worth only the visitors it brings.

Depending on the industry you are in you can set amounts for each point in the checklist and calculate how much you should be willing to spend in time or money to get the link.

Quickly add all your (legal) sites that you want to be associated to you and to each other:
https://www.google.com/webmasters/tools/

update:
Yesterday Google accidentally made it possible to check backlinks to pages outside the verified domain, just by entering the url in the address bar. After this beginner mistake Google took down the backlinks checker and fixed it. I just got time to check about twenty websites and download the CSV, but the data was definitely better than that of the Yahoo! backlink checker. Thanks Google!

The Nofollow tag
The nofollow tag can either be placed within your robots metatag or within the linktag itself.

<meta name=”robots” content=”nofollow” />
 
or
 
<a href=”http://www.vdgraaf.info/” mce_href=”http://www.vdgraaf.info/”  rel=”nofollow”>linktext</a>

All mayor search engines understand your command not to follow te link, but do they follow it? It’s just a directive they all agreed on, but following the link can tell much about your website and may indicate that you’re using any illegal tactics. So in my believes search engines will follow the link! Watch out who you link to, even if you’re using nofollow.

Linkpoints
Any link from one page to another conveys linklove or linkpoints to that page. Will a nofollow tag influence this?
Yes, in most search engines the recieving end of a nofollow link recieves no or little linklove. But the sending end is losing linklove that could otherwise be given to other links on that page.

The number of links on a page influences the amount of linklove that is given to each link. If one of those links is a nofollow most search engines still devide the linklove total between all links. There are certain ways to prevent losing linklove and even prevent search engines from seeing the link. Here’s an example.

Span links 
The <span> tag is used for inline grouping of HTML elements (just like a <div> is used for blocktype grouping). With a stylesheet you can indicate what it should look like, and you could make it behave like a normal link:

The solution

<span id=”link” style=”cursor: hand;cursor: pointer;text-decoration: underline;color: blue;” onclick=”location.href=’http://www.vdgraaf.info’” onmouseover=”document.getElementById(’link’).style.color=’#FF00FF’;” onmouseout=”document.getElementById(’link’).style.color=’blue’;”>linktext</span>

linktext

(an even better example is placed in the comment) 

This way you make links that aren’t even an <a> so absolutely none of the search engines sees it as a link. Use separate stylesheet and javascript files to keep the code clean, so you only need the empty span and an onclick url opener.

Use span links for links you want no search engine to follow. This way you won’t be associated with the linked site and you keep all linkpoints!

Don’t trust a faulty nofollow condom, but use a sturdy unfollowable link. Look for an even better example below!

Seeking link possibilities
The easiest way to find relative websites that could link to you, is by looking at the search results. If you want to rank high on Google, you look at the top 1000 (Google shows only 1000 results) websites ranking for your search term.

With most link building software you can run your search query via the Google and Yahoo API. By using different queries and filters you can retrieve a complete list of possible link partners.

Query examples:

• In Google results for the query you want to rank for
  http://www.google.com/search?q=seo
• In Google results for your query filtering some sites and irrelevant results
  http://www.google.com/search?q=seo+-site%3Atechnorati.com+-student
• In Yahoo the first thousand pages linking to your competitor
  http://search.yahoo.com/search?p=linkdomain%3Amattcutts.com+-site%3Amattcutts.com

Because these queries only return a maximum of 1000 possibilities it is recommendable to use as many filters as possible to exclude irrelevant pages and pages you are surely not getting links.

Categorizing the results and getting the links
Once you have your complete list, most programs offer the possibility to categorize it. Try to categorize the pages by the kind of persuasion they require.

Example categories:

• Pages that already have a lot of links on them probably only need related content to link to. Main category “link page” and sub category “…link topic…“.
   
  Create on topic content and send a personalized email to the webmaster/owner to get these links. Use the link building software to keep track of who you contacted, who reacted and who placed the link.
  My tip: Use cheap labour like people from India.
   
• On topic forums can be spammed (in other words: you can leave a good reply with your link in it). Main category “forum” and sub category “…link topic…“.
   
  Make sure links in the reply aren’t nofollow or javascript and create your reply. In most forums you need to build some credibility for your forumuser before you can place a link that isn’t seen as spam. Either build credibility first or pay an existing user to place the link for you.
  My tip: Use cheap labour for this too.
   
• With blogs you can leave a comment, but most of the comment links are nofollow. Blogs are better targeted by an on topic viral marketing campaign. Main category “blog” and sub category “…link topic…“.
   
  Per blog topic create a separate viral message. It doesn’t need to be great, as long as it is extremely targeted to that group of bloggers. Mail or blog comment some of them to plant your seed. The comment is worthless in linkvalue, but they will probably make a post on it.
  My tip: Use an in between website and diss the bloggers.
   
• Competitors are websites selling the same things you do. They will probably not link to you naturally. Using an in between website to convey link points from your competitor to your commercial activities can work. Main category “competitor” and sub category “…needed in between website…“.
   
  Your in between website could be a new site you launch yourself or something existing you sponsor. Just make sure your competitors want to link to it and the link to your normal site isn’t too obvious.
  My tip: Maybe this trick can do the job?

Categorize in a way that you group pages that require the same tactic. Use the link building software mainly for administrative perposes.

What software should I use?
There are two software packages that cover most of the market. There are many more and it is even easy to build your own.

• Arelis by Axandra
• WebCEO
• Others include: LinkExplore, Tattler, SEO Elite and PR Prowler.

Should I use link building software?
Some of them cost money and most of them have (illegal) serial generators. Try one and if you like it, buy it!