Search engine marketing should be aimed at return-on-investment (ROI) and goals should be achieved with as little effort as possible. Because more and more industries are seeing the potential of search engines, it will become harder to rank for everything you want. This means getting relevant traffic will require a bigger investment and that in turn can ruin your ROI.

Choosing a less competitive market and search terms with high traffic volumes can get you much cheaper traffic. But does that convert into sales? Here are a few examples how to get cheaper traffic for a better ROI.

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Finding the right search terms to target with your website isn’t just about finding the most popular queries. “The Long Tail” in search is all about finding large amounts of search terms with little or no competition. The importance of the long tail is known to many search engine marketeers, but what do they really know? In this article I will unvail some misconceptions that exist on the long tail.

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The behaviour of people using search engines and vertical search is different for every target audience. As a search engine marketer you should always know the target audience and how they search. In this article I will share some of my experience on the subject of “searcher behaviour”.
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There is a good development in SEA. Landing page relevance is becoming more and more important for your ads! This means you can save more then half your advertising budget or get double the clicks, just by knowing both SEO and SEA. In this article I will give some information to influence the Quality score in Google.

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