Getting indexed and ranking with slightly less unique content!
Many webmasters have contacted me recently with the same problem. It’s an old problem that is still very important in all search engines. Their websites weren’t indexed entirely or perticular pages couldn’t even rank for the most unique text phrases although these pages were indexed. In this post I will give some pointers on effortlessly making pages more unique.
Search engine marketing should be aimed at return-on-investment (ROI) and goals should be achieved with as little effort as possible. Because more and more industries are seeing the potential of search engines, it will become harder to rank for everything you want. This means getting relevant traffic will require a bigger investment and that in turn can ruin your ROI.
Choosing a less competitive market and search terms with high traffic volumes can get you much cheaper traffic. But does that convert into sales? Here are a few examples how to get cheaper traffic for a better ROI.
The behaviour of people using search engines and vertical search is different for every target audience. As a search engine marketer you should always know the target audience and how they search. In this article I will share some of my experience on the subject of “searcher behaviour”.
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There is a good development in SEA. Landing page relevance is becoming more and more important for your ads! This means you can save more then half your advertising budget or get double the clicks, just by knowing both SEO and SEA. In this article I will give some information to influence the Quality score in Google.
Landing pages are webpages that visitors are most likely to enter your website at referred from specific search results. The layout and text of a landing page determine what the visitor will do next. If layout and text are good the visitor will have his first question answered and finds a path to the answer to his second question. If you’re lucky he will eventually end up on your order page or other goal of your website.
But is there a best default landing page layout?
