Archive for the ‘Web analytics’ Category

At last Google shows search volumes!!

Tuesday, July 8th, 2008

I haven’t read many blogs lately so much to my surprise I opened up my Adwords account and saw the message:

You can now view keyword volume estimates in the Adwords keyword tool!

So far Google has never been “close to” open about search volumes. Google trends only shows charts without numbers and it has a threshold of about 1000 searches per day. Previously the Adwords keyword tool showed only monthly graphs without any reference field to numbers. But at last they changed their ways and show “rough estimates” with real numbers.

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Posted in Algorithms, Breaking news, Web analytics | No Comments »

Server-side or client-side web analytics (part 2)

Wednesday, July 25th, 2007

What most people don’t know is that client-side scripting doesn’t normally allow for any recording of data. Javascript can’t write data to a file and that is why it needs a way to transfer the data to a server-side script that records it to a database or log file. So web analytics is in absolute sense always server-side.

In this part of the article I will explain how you get server-side information into client-side statistics and vice versa.

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Server-side or client-side web analytics (part 1)

Wednesday, July 25th, 2007

When implementing web analytics programs I sometimes get the question why I use a combination of PHP/ASP and Javascript. What they probably don’t know is that server-side and client-side scripting can detect different specifics of a visit. Both types have advantages and disadvantages, but you need certain tricks to combine both. This article explains the differences and how to overcome their disadvantages. It is mainly written for people that know something about scripting, but need a quick reminder to fix certain problems.

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Google Analytics without javascript!

Wednesday, February 28th, 2007

Yes, it is possible to send data to Google Analytics without executing javascript! In this tutorial I will try to explain how this can be done and I will give some good examples. Server side analytics enables you to measure data like rss, image or pdf visits.

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Filters in Google Analytics

Wednesday, February 21st, 2007

Google Analytics is a fairly complete webanalytics program, but it has some flaws. As I showed in my article on Google Analytics tweaks, you can overcome many of these flaws with the use of tweaks. In this article I will show what you can do with custom filters and extra profiles on the same website.

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Searcher behaviour

Sunday, January 21st, 2007

The behaviour of people using search engines and vertical search is different for every target audience. As a search engine marketer you should always know the target audience and how they search. In this article I will share some of my experience on the subject of “searcher behaviour”.
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Posted in Opinions, Search advertising, Tutorials, Usability, Web analytics | No Comments »

Hey you! Where have you been?

Tuesday, January 16th, 2007

No this is not just a question for someone you haven’t seen for a long time. This tutorial tells you how to see what other websites your visitors have visited. This can be especially usefull when you see which competitors websites someone has visited. You can use this information to emphasise on your unique selling points compared to the visited competitors or to find out which competitor names you should use as a searchterm.

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Google Analytics tweaks

Thursday, January 4th, 2007

Google Analytics is the best free web analytics software. It has just a few flaws and some of them are easily fixed. In this article I will show you a few tweaks to get better reports from Google Analytics.

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