What most people don’t know is that client-side scripting doesn’t normally allow for any recording of data. Javascript can’t write data to a file and that is why it needs a way to transfer the data to a server-side script that records it to a database or log file. So web analytics is in absolute sense always server-side.

In this part of the article I will explain how you get server-side information into client-side statistics and vice versa.

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When implementing web analytics programs I sometimes get the question why I use a combination of PHP/ASP and Javascript. What they probably don’t know is that server-side and client-side scripting can detect different specifics of a visit. Both types have advantages and disadvantages, but you need certain tricks to combine both. This article explains the differences and how to overcome their disadvantages. It is mainly written for people that know something about scripting, but need a quick reminder to fix certain problems.

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Yes, it is possible to send data to Google Analytics without executing javascript! In this tutorial I will try to explain how this can be done and I will give some good examples. Server side analytics enables you to measure data like rss, image or pdf visits.

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Google Analytics is a fairly complete webanalytics program, but it has some flaws. As I showed in my article on Google Analytics tweaks, you can overcome many of these flaws with the use of tweaks. In this article I will show what you can do with custom filters and extra profiles on the same website.

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The behaviour of people using search engines and vertical search is different for every target audience. As a search engine marketer you should always know the target audience and how they search. In this article I will share some of my experience on the subject of “searcher behaviour”.
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No this is not just a question for someone you haven’t seen for a long time. This tutorial tells you how to see what other websites your visitors have visited. This can be especially usefull when you see which competitors websites someone has visited. You can use this information to emphasise on your unique selling points compared to the visited competitors or to find out which competitor names you should use as a searchterm.

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Google Analytics is the best free web analytics software. It has just a few flaws and some of them are easily fixed. In this article I will show you a few tweaks to get better reports from Google Analytics.

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