Google Analytics is a fairly complete webanalytics program, but it has some flaws. As I showed in my article on Google Analytics tweaks, you can overcome many of these flaws with the use of tweaks. In this article I will show what you can do with custom filters and extra profiles on the same website.
Finding the right search terms to target with your website isn’t just about finding the most popular queries. “The Long Tail” in search is all about finding large amounts of search terms with little or no competition. The importance of the long tail is known to many search engine marketeers, but what do they really know? In this article I will unvail some misconceptions that exist on the long tail.
The behaviour of people using search engines and vertical search is different for every target audience. As a search engine marketer you should always know the target audience and how they search. In this article I will share some of my experience on the subject of “searcher behaviour”.
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No this is not just a question for someone you haven’t seen for a long time. This tutorial tells you how to see what other websites your visitors have visited. This can be especially usefull when you see which competitors websites someone has visited. You can use this information to emphasise on your unique selling points compared to the visited competitors or to find out which competitor names you should use as a searchterm.
Google Analytics is the best free web analytics software. It has just a few flaws and some of them are easily fixed. In this article I will show you a few tweaks to get better reports from Google Analytics.
There is a good development in SEA. Landing page relevance is becoming more and more important for your ads! This means you can save more then half your advertising budget or get double the clicks, just by knowing both SEO and SEA. In this article I will give some information to influence the Quality score in Google.
Some years ago search engine optimization was mainly about using the right keyword densities in the text of your website. Nowadays it seems to have lost much of its importance. But isn’t it important anymore? In this article I will give my opinion and maybe we can get a discussion going on what you think.