Google Analytics without javascript!

February 28th, 2007

Yes, it is possible to send data to Google Analytics without executing javascript! In this tutorial I will try to explain how this can be done and I will give some good examples. Server side analytics enables you to measure data like rss, image or pdf visits.

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Filters in Google Analytics

February 21st, 2007

Google Analytics is a fairly complete webanalytics program, but it has some flaws. As I showed in my article on Google Analytics tweaks, you can overcome many of these flaws with the use of tweaks. In this article I will show what you can do with custom filters and extra profiles on the same website.

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Google shows backlinks!

February 5th, 2007

Yeah! At last Google shows most or all backlinks to sites I control. Webmaster central (a.k.a. Google Sitemaps) gives a relatively good impression of the links to your website. This is what most SEO’s should have been waiting for.
Read Matt Cutts his blog:
http://www.mattcutts.com/blog/google-provides-backlink-tool-for-site-owners/

Quickly add all your (legal) sites that you want to be associated to you and to each other:
https://www.google.com/webmasters/tools/

update:
Yesterday Google accidentally made it possible to check backlinks to pages outside the verified domain, just by entering the url in the address bar. After this beginner mistake Google took down the backlinks checker and fixed it. I just got time to check about twenty websites and download the CSV, but the data was definitely better than that of the Yahoo! backlink checker. Thanks Google!

Long Tail misconceived

February 4th, 2007

Finding the right search terms to target with your website isn’t just about finding the most popular queries. “The Long Tail” in search is all about finding large amounts of search terms with little or no competition. The importance of the long tail is known to many search engine marketeers, but what do they really know? In this article I will unvail some misconceptions that exist on the long tail.

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Searcher behaviour

January 21st, 2007

The behaviour of people using search engines and vertical search is different for every target audience. As a search engine marketer you should always know the target audience and how they search. In this article I will share some of my experience on the subject of “searcher behaviour”.
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Hey you! Where have you been?

January 16th, 2007

No this is not just a question for someone you haven’t seen for a long time. This tutorial tells you how to see what other websites your visitors have visited. This can be especially usefull when you see which competitors websites someone has visited. You can use this information to emphasise on your unique selling points compared to the visited competitors or to find out which competitor names you should use as a searchterm.

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Google Analytics tweaks

January 4th, 2007

Google Analytics is the best free web analytics software. It has just a few flaws and some of them are easily fixed. In this article I will show you a few tweaks to get better reports from Google Analytics.

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SEA requires SEO

January 2nd, 2007

There is a good development in SEA. Landing page relevance is becoming more and more important for your ads! This means you can save more then half your advertising budget or get double the clicks, just by knowing both SEO and SEA. In this article I will give some information to influence the Quality score in Google.

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The optimum keyword density

December 29th, 2006

Some years ago search engine optimization was mainly about using the right keyword densities in the text of your website. Nowadays it seems to have lost much of its importance. But isn’t it important anymore? In this article I will give my opinion and maybe we can get a discussion going on what you think.

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Nofollow is a leaky condom

December 28th, 2006

A nofollow attribute within the code of your website tells search engines not to follow certain links. This way you indicate that you have links on your website, which you don’t want your website to be associated with. Is this a safe way to have contextual intercourse? In this article I will try to explain the nofollow tag and I will show better condoms for safe linklove.

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