Examples of viral marketing

September 12th, 2006

Viral marketing requires alot of creativity. You can always copy good ideas that have been used in other industries and apply them to your business. As long as it is something new to your audience it doesn´t matter if the idea isn´t unique.

In this article I will give a few examples and tips that may inspire you to create your own campaign.

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How dangerous is viral marketing?

September 11th, 2006

Viral marketing is a buzz word by itself. Every marketing client has heard the word and wants their piece of it. Even marketeers that never tried to infuence the masses are venturing into the unknown.

In viral or buzz marketing you try to motivate people to talk about you. But is this form of PR a safe way to promote you brand?

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The barber or the professor?

September 9th, 2006

In a discussion on the blog of Aaron Wall I was asked “Who would you rather have promoting you? A barber or a professor?” The answer seems simple, anyone would say “The professor!”, but is that the right answer?

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Best Landing Page Layout

September 8th, 2006

Landing pages are webpages that visitors are most likely to enter your website at referred from specific search results. The layout and text of a landing page determine what the visitor will do next. If layout and text are good the visitor will have his first question answered and finds a path to the answer to his second question. If you’re lucky he will eventually end up on your order page or other goal of your website.

But is there a best default landing page layout?

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Linklove

September 7th, 2006

Linklove is the best word to descibe how anyone should link to other websites. You can give and recieve this type of love and you should appreciate it as such. Be careful who you give linklove to, because you could have you heart broken. To recieve love, you have to give it.

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