Comments on: Search reputation management

by: Autofinanciering

Fri, 30 May 2008 12:45:15 +0000

I see using blog comments in dofollow blogs is becoming more important for SERM. You can use any anchor text you like and you can even link to pages that are not yours. How else can you do it?

Take this comment for example. I’ve used “autofinanciering” as my perfect anchor text and I’ve linked to the place I want the linkpoints to enter the website. Natural links will probably enter the site at a content full page.

by: eigen website maken

Wed, 17 Oct 2007 13:13:26 +0000

Excellent suggestions! I agree that boosting positive remarks is better then cleaning or worsening the ranking of negative remarks.

by: Peter van der Graaf

Thu, 29 Mar 2007 07:54:13 +0000

Hi Tri Pham.
I’ve found that blog posts/comments, forum posts, comments on comparison sites and community websites account for 80% of all bad articles. Normal websites don’t badmouth their competition and personal sites are mainly written in a blog format.

But I agree that boosting positive remarks is better then cleaning or worsening the ranking of negative remarks. Because owning the top ten on your company name isn’t that hard for most companies, I didn’t go that deep into the boosting part. Multinationals is a whole different ballgame, because everybody writes about them and traditional media will write about something negative too. In that case SERM becomes real SEO.

Although it’s not something I recommend everybody to do, boosting existing negative opinions on a competitor name is very effective.

by: TruFu

Wed, 28 Mar 2007 21:18:38 +0000

Overall, excellent suggestions. In this case, the focus lies on ‘review websites’ and you give good tips on how to manage SERM. But don’t forget that there is more than ‘review websites’. That’s where SERM really becomes interesting, imho.

On some websites, the reviews are sorted in reverse chronological order. If the negative comments are on first page, just add more positive reviews so the negative reviews get buried somewhere on page 10 :-)

Using outbound links in reviews usually don’t work, because these are nofollow-ed.