Comments on: Search Verticals with Google Universal http://www.vdgraaf.info/search-verticals-with-google-universal.html Search engine marketing blog by Peter van der Graaf Sat, 30 Aug 2008 12:37:48 +0000 http://wordpress.org/?v=2.0.4 by: Peter van der Graaf http://www.vdgraaf.info/search-verticals-with-google-universal.html#comment-7566 Thu, 12 Jul 2007 13:39:27 +0000 http://www.vdgraaf.info/search-verticals-with-google-universal.html#comment-7566 Thanks to <a href="http://www.ditisgaaf.nl" target="_blank">www.ditisgaaf.nl</a>, the balkenende image has been indexed and scores number one for <a href="http://images.google.com/images?q=balkenende+search+results" target="_blank" rel="nofollow">"balkenende search results"</a> Thanks to www.ditisgaaf.nl, the balkenende image has been indexed and scores number one for “balkenende search results”

]]> by: Peter van der Graaf http://www.vdgraaf.info/search-verticals-with-google-universal.html#comment-6352 Sun, 24 Jun 2007 17:37:55 +0000 http://www.vdgraaf.info/search-verticals-with-google-universal.html#comment-6352 Yes Sjaak, you're totally right. I was planning on boosting the image externally, but a few important clients demanded my attention and I forgot. To boost images get external sites to show them directy from your site and place them on a page that has much focus internally. If you enter site:yourdomain.com in Google image search you often find that it mainly shows images from the homepage and other important places. Yes Sjaak, you’re totally right. I was planning on boosting the image externally, but a few important clients demanded my attention and I forgot.

To boost images get external sites to show them directy from your site and place them on a page that has much focus internally. If you enter site:yourdomain.com in Google image search you often find that it mainly shows images from the homepage and other important places.

]]> by: sjaak http://www.vdgraaf.info/search-verticals-with-google-universal.html#comment-6348 Sun, 24 Jun 2007 16:28:11 +0000 http://www.vdgraaf.info/search-verticals-with-google-universal.html#comment-6348 Still no image results in google for as far as i can see? Still no image results in google for as far as i can see?

]]> by: Pascal Van Hecke http://www.vdgraaf.info/search-verticals-with-google-universal.html#comment-4268 Sun, 27 May 2007 10:53:42 +0000 http://www.vdgraaf.info/search-verticals-with-google-universal.html#comment-4268 Alt-text and filenames for images seem to be the most underestimated technique in general SEO, even before Universal Search. Have a look at this German statistical analysis: http://www.sistrix.com/ranking-faktoren/ (search for "Bilder: Dateinamen" and "Bilder: Alternativ-Text") Alt-text and filenames for images seem to be the most underestimated technique in general SEO, even before Universal Search.
Have a look at this German statistical analysis:

http://www.sistrix.com/ranking-faktoren/

(search for “Bilder: Dateinamen” and “Bilder: Alternativ-Text”)

]]> by: Ruben Timmerman http://www.vdgraaf.info/search-verticals-with-google-universal.html#comment-4175 Fri, 25 May 2007 18:40:32 +0000 http://www.vdgraaf.info/search-verticals-with-google-universal.html#comment-4175 Interesting hot topic these days. I think it might be a bit harder to rank for balkenende search results with the image you have, because there's already been quite some writing about that exact topic. But maybe your english will save you, since nobody has used the exact phrase yet... So far it's also pretty obvious that images are only displayed on queries that make sense to have images. They can just use the image search data for that. So you better start firing up those bots to query a lot of mortgage image searches, or there won't be much bannering on Google, I'd guess ;) Interesting hot topic these days. I think it might be a bit harder to rank for balkenende search results with the image you have, because there’s already been quite some writing about that exact topic. But maybe your english will save you, since nobody has used the exact phrase yet…

So far it’s also pretty obvious that images are only displayed on queries that make sense to have images. They can just use the image search data for that. So you better start firing up those bots to query a lot of mortgage image searches, or there won’t be much bannering on Google, I’d guess ;)

]]> by: Peter van der Graaf http://www.vdgraaf.info/search-verticals-with-google-universal.html#comment-4095 Thu, 24 May 2007 20:48:36 +0000 http://www.vdgraaf.info/search-verticals-with-google-universal.html#comment-4095 @Gerben: You are absolutely right, these images can be used as a super banner. But your competitor will rat on you and it will be removed, because these extra searches aren't intended for banners. Another problem is that currently, Google only shows certain types of universal search with certain types of searches. You need to have a newsworthy topic to have news searches alongside the results and many images on a topic to have images appear. Universal search is still developing, so I'll wait to see what it will bring. @Greg: So far video, images, news, local and books are the only ones that I've seen that weren't there before, but of course you still have: stock quotes, site links, translations and many more extra links. Google will probably try multiple settings and we are bound to see Google base (aka product search or Froogle) results as well. Most likely the items that show up will be based on personalized search (user behaviour or user settings) in the near future. Let's wait and see. We are bound to be surprised. @Gerben: You are absolutely right, these images can be used as a super banner. But your competitor will rat on you and it will be removed, because these extra searches aren’t intended for banners. Another problem is that currently, Google only shows certain types of universal search with certain types of searches. You need to have a newsworthy topic to have news searches alongside the results and many images on a topic to have images appear. Universal search is still developing, so I’ll wait to see what it will bring.

@Greg: So far video, images, news, local and books are the only ones that I’ve seen that weren’t there before, but of course you still have: stock quotes, site links, translations and many more extra links. Google will probably try multiple settings and we are bound to see Google base (aka product search or Froogle) results as well. Most likely the items that show up will be based on personalized search (user behaviour or user settings) in the near future. Let’s wait and see. We are bound to be surprised.

]]> by: Greg Moore http://www.vdgraaf.info/search-verticals-with-google-universal.html#comment-4086 Thu, 24 May 2007 17:06:26 +0000 http://www.vdgraaf.info/search-verticals-with-google-universal.html#comment-4086 Hi, You mentioned, "video, images, news, local or books." I am curious about which items Google has decided to include in Universal Search. Is this the exact list, or a few examples? Google lets you search blogs, patents, calendar events, etc. Do you happen to know which items they plan to include in Universal Search? Do you know any gossip about which items may be next? Thanks. - Greg Moore Hi,

You mentioned, “video, images, news, local or books.” I am curious about which items Google has decided to include in Universal Search. Is this the exact list, or a few examples? Google lets you search blogs, patents, calendar events, etc. Do you happen to know which items they plan to include in Universal Search? Do you know any gossip about which items may be next?

Thanks.
- Greg Moore

]]> by: Gerben Coumou http://www.vdgraaf.info/search-verticals-with-google-universal.html#comment-4077 Thu, 24 May 2007 13:25:16 +0000 http://www.vdgraaf.info/search-verticals-with-google-universal.html#comment-4077 Instead of using images/videos for PR (Public Relations, not PageRank), wouldn’t it be far more interesting to get images with advertisements to rank? Who cares about AdWords text-advertisements if you are able to get 140x100px ‘banners’ for free in top of the SERPs? In the case of me being a car dealer it won’t work out: images and photos of cars are widely spread (reviews, shows, amateur photos, etc.). Audi A6 gets me over 244.000 image results and it will be difficult to beat the current images in the SERPs. But now let’s take something like ‘mortgage refinance for example. Not really a topic you can ‘put in an image’. This actually means: no competition. So let’s optimize images (with promotional graphics/texts) for these topics! Note: YouTube videos are doing very well in the Universal Search SERPs. Is any SEO optimizing videos for ‘mortgage refinance’ yet? Instead of using images/videos for PR (Public Relations, not PageRank), wouldn’t it be far more interesting to get images with advertisements to rank? Who cares about AdWords text-advertisements if you are able to get 140×100px ‘banners’ for free in top of the SERPs?
In the case of me being a car dealer it won’t work out: images and photos of cars are widely spread (reviews, shows, amateur photos, etc.). Audi A6 gets me over 244.000 image results and it will be difficult to beat the current images in the SERPs.
But now let’s take something like ‘mortgage refinance for example. Not really a topic you can ‘put in an image’. This actually means: no competition. So let’s optimize images (with promotional graphics/texts) for these topics!
Note: YouTube videos are doing very well in the Universal Search SERPs. Is any SEO optimizing videos for ‘mortgage refinance’ yet?

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